WHAT WE DO
Return on Agency
Leverage our agency market insights and benchmarks on fees to help you reduce risk and maximize the value of your agency partnerships.
Return on Media
Enhance agency performance and improve media plan effectiveness by auditing the processes of your media agency, marketing team and media owners.
Return on Investment
Measure your performance against the competition and industry standards with Landscape Assessments, Benchmarking, and Effectiveness Audits.
INSIGHTS
R3 & ISBA Launch Marketing Procurement Partnership With Agency Landscape & Performance Trends
March 2024 – Independent global marketing consultancy, R3, is delighted to be named a Marketing Procurement partner of the ...
2024 Global Agency Family Tree
R3’s Global Agency Family Tree is a snapshot of the world’s marketing agency ecosystem. It includes leading holding companies, ...
An 8.4% Increase in Creative Investment Throws Light on A Relatively Muted 2023 Global New Business Landscape
The Global Creative and Media new business landscape for 2023 proved to be relatively muted despite marque accounts like ...
Key Takeaways from Singapore AdMarCom Festival
January 2024 – R3 attended the Singapore AdMarCom Festival 2024, organised by the Association of Advertising & Marketing Singapore ...
Increasing E-Commerce Effectiveness in APAC With Enablers
WFA - Physical retail has certainly made a comeback since 2022. E-commerce, however, remains an area of growth for ...
Key Takeaways from FUTR Asia
November 2023 - The R3 team participated in the FUTR Asia Summit 2023, gaining valuable insights into the future ...
NEW BUSINESS LEAGUE
IN THE NEWS
Inside Mid-Sized Agencies and How They’re Reinventing Themselves
AdAge - For years, mid-sized independent agencies with 100 ...
Martin Sorrell Was the Ad Industry’s Hunter. Now, He’s the Prey.
Wall Street Journal - Martin Sorrell is the ultimate ...
R3 Appoints Ishan Chatterjee to Lead Global Growth from EMEA
March 2024 – Independent global marketing consultancy R3 has ...
After a slow year in APAC, should agencies expect faster growth in 2024?
The Drum - The faltering economic recovery from Covid ...