| The Source – 150 of China’s Top Agencies Online and In Print | ||||||||||
| Nearly 250 of China’s most senior marketers recently met with us and gave their views on the agencies they know and work with. We also discussed how marketers are working with their agencies and what the trends in agency engagement are. What has emerged is an increasingly complex range of agency offerings, from multinational to local agencies, from creative boutiques to media local vendors to marketing services and specialist digital agencies. R3 has just released “The Source” book: | ||||||||||
| Marketing trends research: discover how multinational and local clients are engaging their agencies and the trends in the client-agency relationship. Gain insight into the advertising process and the advertising industry, to make a significant impact on the way marketers work with their agencies | ||||||||||
| Profiles of 150 of the top agencies in China: what agencies are working with which clients, where are their offices and what services do they offer? We cover 150 of the top agencies of all kinds across the country. | ||||||||||
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A premium 300+ page hard cover book, “The Source” is sure to become a key resource for clients and agencies alike in China and abroad . |
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| A premium 300+ page hard cover book, “The Source” is sure to become a key resource for clients and agencies alike in China and abroad . | ||||||||||
| NOW AVAILABLE ONLINE | ||||||||||
| In order to stay totally up to date, the Source is also now online. To see some of the work from China’s top agencies, just click here | ||||||||||