R3 has offices and support staff in Beijing, Singapore, Delhi, Shanghai and Tokyo and works throughout the region. The company was established by two principals, Greg Paull and Goh Shu Fen, who retain majority equity in the Asian operation.

Our business is about improving performance – in using our knowledge of the creative process and the media process to benchmark and enhance relationships that marketers have with their agencies.

Like a good marriage guidance counselor, we spend a lot of time listening – to both sides. We try to identify the barriers and constructively recommend action to get better thinking, better resources and better results

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