 |
 |
|
|
| |
WHAT WE DO |
| |
 |
R1 – RELATIONSHIP ROI |
|
|
R2 – REVIEW ROI |
|
| |
|
Proprietary Client- |
|
|
Agency Search and Selection – |
|
| |
|
Agency Performance Evaluation (CAPE) Online tool. |
|
|
To identify new partnerships. |
|
| |
|
Performance Audits – |
|
|
New Business Monitoring – |
|
| |
|
To improve the relationship. |
|
|
Of over 300 wins and losses a months |
|
| |
|
Agency ROI Workshops – |
|
|
Annual Agency Rankings Study – |
|
| |
|
To upskill marketing teams. |
|
|
Of over 30 regional networks. |
|
| |
|
|
|
|
|
|
| |
|
R3 – REMUNERATION ROI |
|
|
MEDIA ROI ANALYSIS |
|
| |
|
Compensation benchmarking and negotiation – |
|
|
Media ROI Analysis – |
|
| |
|
To give clarity and insight. |
|
|
To improve media performance. |
|
| |
|
Compliance Auditing – |
|
|
Media CPRP Analysis – |
|
| |
|
To ensure transparency. |
|
|
To monitor agency results. |
|
| |
|
|
|
|
|
|
| |
OUR SCOPE |
|
|
|
|
| |
We work across the region and across disciplines – from helping marketers and their relationships with advertising and media agencies, to below the line, interactive and CRM specialist firms. |
|
| |
|
|
|
|
|
|
| |
|
|
|
|
|
|
 BACK |
|
|
|