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 R3 ANALYSIS
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New Business League | Agency Reports | R3 Points of View | Marketing ROI |
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R3 has ongoing alliances with the leading business and marketing magazines to provide content on Agency Rankings, New Business Performance, and other ongoing issues affecting agency compensation. |
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Please click on the analysis piece that interests you |
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How To Better Measure And Improve Marketing ROI |
| By Greg Paull, Principal, R3 |
| 5 May 2011 |
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China Mobile, Nokia Lead China's Top 50 Most Engaging Brands |
| By Greg Paull, Principal, R3 |
| 23 Mar 2011 |
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Companies Facing Challenges in China |
| By Greg Paull, Principal, R3 |
| 9 Feb 2011 |
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Are You Really Measuring Your Social Media |
| By Greg Paull, Principal, R3 |
| 27 Jan 2011 |
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Learn from local |
| By Greg Paull, Principal, R3 |
| 7 Sep 2010 |
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How Do You Know To Spend Less - or More? |
| By Greg Paull, Principal, R3 |
| September 2010 |
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Getting ROI From Digital |
| By Greg Paull, Principal, R3 |
| August 2010 |
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Dating Program |
| By Greg Paull, Principal, R3 |
| July 2010 |
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What is advertising's future? |
| By Greg Paull, Principal, R3 |
| July 2010 |
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Process Makes Perfect |
| By Greg Paull, Principal, R3 |
| June 2010 |
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China loves a deal |
| By Greg Paull, Principal, R3 |
| May 2010 |
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Can BTL be sexy? |
| By Greg Paull, Principal, R3 |
| April 2010 |
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Declare war on time-based marketing costs |
| By Greg Paull, Principal, R3 |
| March 2010 |
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China The Clone Wars |
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By Greg Paull, Principal, R3 |
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February 2010 |
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Where are brands as life gets personal? |
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By Greg Paull, Principal, R3 |
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February 2010 |
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Optimizing your Digital Spend |
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By Greg Paull, Principal, R3 |
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February 2010 |
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A New Value for Agency Compensation |
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By Greg Paull, Principal, R3 |
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February 2010 |
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How Agencies Must Evolve for Client Needs |
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By Greg Paull, Principal, R3 |
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February 2010 |
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Go Beyond Time for Agency Fees |
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By Greg Paull, Principal, R3 |
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February 2010 |
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Do you need a third party for your media pitch |
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By Greg Paull, Principal, R3 |
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February 2010 |
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How to leverage Twitter |
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By Greg Paull, Principal, R3 |
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February 2010 |
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Where are brands as life gets personal |
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By Greg Paull, Principal, R3 |
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November 2009 |
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What Gets Measured – Gets Improved |
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By Goh Shu Fen, Principal, R3 |
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August 2009 |
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Do you have a working process or prolapse? |
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By Goh Shu Fen, Principal, R3 |
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August 2009 |
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China The Clone Wars |
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By Greg Paull, Principal, R3 |
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June 2009 |
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Making agency tools work harder |
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By Greg Paull, Principal, R3 |
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May 2009 |
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A new value for agencies |
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By Greg Paull, Principal, R3 |
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May 2009 |
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Twit, No Friend or Real Business? |
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By Greg Paull, Principal, R3 |
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16 Apr 2009 |
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Is My Rate Too High |
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By Greg Paull, Principal, R3 |
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March 2009 |
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How to Drive better Activation |
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By Greg Paull, Principal, R3 |
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February 2009 |
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HOW TO CREATE MORE “BRAND LOVE” AND CONNECTIONS |
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By Greg Paull, Principal, R3 |
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January 2009 |
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Your Country Needs You - To be Honest |
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By Greg Paull, Principal, R3 |
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January 2009 |
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A YEAR OF CHANGE AND CONSOLIDATION |
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By Greg Paull, Principal, R3 |
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December 2008 |
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HOW TO DIG OUT OF A DOWNTURN |
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By Greg Paull, Principal, R3 |
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December 2008 |
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Making More of Media |
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By Greg Paull, Principal, R3 |
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October 2008 |
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Improving annual media investment |
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By Greg Paull, Principal, R3 |
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August 2008 |
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Pitch Perfect |
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By Greg Paull, Principal, R3 |
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August 2008 |
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Plan 2009 right from the start |
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By Greg Paull, Principal, R3 |
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June 2008 |
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Scammes Lions |
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By Greg Paull, Principal, R3 |
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June 2008 |
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价值定价有价值吗？ |
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By Goh Shu Fen, Principal, R3 |
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May 2008 |
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Fix the process for better results |
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By Greg Paull, Principal, R3 |
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May 2008 |
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the strange situation of the advertising companies |
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By Greg Paull, Principal, R3 |
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May 2008 |
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A Sporting Chance |
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By Greg Paull, Principal, R3 |
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April 2008 |
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How to improve your sports marketing |
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By Greg Paull,Principal,R3 |
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April 2008 |
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Paying for Digital |
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March 2008 |
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R3-ST Agency Ranking 2007 |
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By The Straits Times |
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15 Jan 2008 Click here to ‘R3-ST Agency Ranking League Table’ |
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Is there really true value in value-based pricing |
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By Media |
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10 Jan 2008 |
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Clients must orchestrate the integration process |
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By Media |
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13 July 2007 |
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Can BTL be sexy |
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May 2007 |
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Declare War on Time Based Marketing Costs |
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May 2007 |
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The Agency of the Future |
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May 2007 |
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How To Measure Your Retail Performance |
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August 2006 |
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Improve Your Marketing Process |
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May 2006 |
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It’s Time To Debate The Rebate |
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April 2006 |
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WPP's Two Speed World |
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March 2006 |
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Matchmaking ideas |
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November 2005 |
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Improving the Media Agency Relationship |
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September 2005 |
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What future the agency of the future? |
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September 2005 |
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China needs less shades of grey |
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June 2005 |
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Insourcing media in China |
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March 2005 |
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Compensation under the microscope |
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February 2005 |
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Will 2005 optimism translate to consistent growth |
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January 2005 |
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THE BUFFET VS THE TAXI METER |
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by Greg Paull, Principal, R3 |
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November 2004 |
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Redefining Guanxi for Chinese relationships |
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by Greg Paull, Principal, R3 |
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October 2004 |
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Dealing with China media inflation |
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by Greg Paull, Principal, R3 |
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August 2004 |
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IN OVER MY HEAD |
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by Greg Paull, Principal, R3 |
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August 2004 |
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Talent |
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by Goh Shu Fen, Principal, R3 |
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March 2004 |
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A QUESTION OF ETHICS |
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by Greg Paull, Principal, R3 |
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February 2004 |
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NI HAO AND HOW! |
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by Greg Paull, Principal, R3 |
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November 2003 |
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