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R3 ANALYSIS

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Please click on the analysis piece that interests you
 
 
pdf   Dating Program
By Greg Paull, Principal, R3
July 2010  
pdf   Process Makes Perfect  
  By Greg Paull, Principal, R3  
  June 2010  
pdf   China The Clone Wars  
  By Greg Paull, Principal, R3  
  February 2010  
pdf   Where are brands as life gets personal?  
  By Greg Paull, Principal, R3  
  February 2010  
pdf   Optimizing your Digital Spend  
  By Greg Paull, Principal, R3  
  February 2010  
pdf   A New Value for Agency Compensation  
  By Greg Paull, Principal, R3  
  February 2010  
pdf   How Agencies Must Evolve for Client Needs  
  By Greg Paull, Principal, R3  
  February 2010  
pdf   Go Beyond Time for Agency Fees  
  By Greg Paull, Principal, R3  
  February 2010  
pdf   Do you need a third party for your media pitch  
  By Greg Paull, Principal, R3  
  February 2010  
pdf   How to leverage Twitter  
  By Greg Paull, Principal, R3  
  February 2010  
pdf   Where are brands as life gets personal  
  By Greg Paull, Principal, R3  
  November 2009  
pdf   What Gets Measured – Gets Improved  
  By Goh Shu Fen, Principal, R3  
  August 2009  
pdf   Do you have a working process or prolapse?  
  By Goh Shu Fen, Principal, R3  
  August 2009  
pdf   China The Clone Wars  
  By Greg Paull, Principal, R3  
  June 2009  
pdf   Making agency tools work harder  
  By Greg Paull, Principal, R3  
  May 2009  
pdf   A new value for agencies  
  By Greg Paull, Principal, R3  
  May 2009  
pdf   Twit, No Friend or Real Business?  
  By Greg Paull, Principal, R3  
  16 Apr 2009  
pdf   Is My Rate Too High  
  By Greg Paull, Principal, R3  
  March 2009  
pdf   How to Drive better Activation  
  By Greg Paull, Principal, R3  
  February 2009  
pdf   HOW TO CREATE MORE “BRAND LOVE” AND CONNECTIONS  
  By Greg Paull, Principal, R3  
  January 2009  
pdf   Your Country Needs You - To be Honest  
  By Greg Paull, Principal, R3  
  January 2009  
pdf   A YEAR OF CHANGE AND CONSOLIDATION  
  By Greg Paull, Principal, R3  
  December 2008  
pdf   HOW TO DIG OUT OF A DOWNTURN  
  By Greg Paull, Principal, R3  
  December 2008  
pdf   Making More of Media  
  By Greg Paull, Principal, R3  
  October 2008  
pdf   Improving annual media investment  
  By Greg Paull, Principal, R3  
  August 2008  
pdf   Pitch Perfect  
  By Greg Paull, Principal, R3  
  August 2008  
pdf   Plan 2009 right from the start  
  By Greg Paull, Principal, R3  
  June 2008  
pdf   Scammes Lions  
  By Greg Paull, Principal, R3  
  June 2008  
pdf   价值定价有价值吗？  
  By Goh Shu Fen, Principal, R3  
  May 2008  
pdf   Fix the process for better results  
  By Greg Paull, Principal, R3  
  May 2008  
pdf   the strange situation of the advertising companies  
  By Greg Paull, Principal, R3  
  May 2008  
pdf   A Sporting Chance  
  By Greg Paull, Principal, R3  
  April 2008  
pdf   How to improve your sports marketing  
  By Greg Paull,Principal,R3  
  April 2008
pdf   Paying for Digital  
     
  March 2008
pdf   R3-ST Agency Ranking 2007  
  By The Straits Times  
  15 Jan 2008                                              Click here to ‘R3-ST Agency Ranking League Table’
pdf   Is there really true value in value-based pricing  
  By Media    
  10 Jan 2008  
 
pdf   Clients must orchestrate the integration process    
  By Media  
  13 July 2007  
  Can BTL be sexy    
       
  May 2007    
 
  Declare War on Time Based Marketing Costs  
     
  May 2007  
 
  The Agency of the Future  
     
  May 2007  
 
  How To Measure Your Retail Performance  
     
  August 2006  
 
  Improve Your Marketing Process    
       
  May 2006    
 
  It’s Time To Debate The Rebate    
       
  April 2006    
 
  WPP's Two Speed World    
       
  March 2006    
 
  Matchmaking ideas    
       
  November 2005    
 
  Improving the Media Agency Relationship    
       
  September 2005    
 
  What future the agency of the future?    
       
  September 2005    
 
  China needs less shades of grey    
       
  June 2005    
 
  Insourcing media in China    
       
  March 2005    
 
  Compensation under the microscope    
       
  February 2005    
 
  Will 2005 optimism translate to consistent growth    
       
  January 2005    
 
  THE BUFFET VS THE TAXI METER    
  by Greg Paull, Principal, R3    
  November 2004    
 
  Redefining Guanxi for Chinese relationships    
  by Greg Paull, Principal, R3    
  October 2004    
 
  Dealing with China media inflation    
  by Greg Paull, Principal, R3    
  August 2004    
 
  IN OVER MY HEAD    
  by Greg Paull, Principal, R3    
  August 2004    
 
  Talent    
  by Goh Shu Fen, Principal, R3    
  March 2004    
 
  A QUESTION OF ETHICS    
  by Greg Paull, Principal, R3    
  February 2004    
 
  NI HAO AND HOW!    
  by Greg Paull, Principal, R3    
  November 2003    
   
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