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 R3 ANALYSIS
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New Business League | Agency Reports | R3 Points of View | Marketing ROI |
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R3 has ongoing alliances with the leading business and marketing magazines to provide content on Agency Rankings, New Business Performance, and other ongoing issues affecting agency compensation. |
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Please click on the analysis piece that interests you |
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China's most engaging brands Q3 2011 |
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| 9 Jan 2012 |
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Taobao, Baidu, Q-Zone lead as China’s most engaging digital brands for Q3 2011 |
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| 19 Dec 2011 |
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Coca-Cola, Adidas and BMW lead 2012 Olympic perception in China |
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| 19 Dec 2011 |
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Local firms head CSR charts in China |
| By WARC |
| 17 Oct 2011 |
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Benchmarking CSR in China Summer 2011 |
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| 13 Oct 2011 |
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Apple, Nike among top brands in China |
| By WARC |
| 20 Sep 2011 |
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China Mobile, Apple, Coca-Cola Lead as China’s Most Engaging Brands for Q2 2011 |
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| 19 Sep 2011 |
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China Mobile still the most engaging brand in second quarter, 2011 |
| By Campaign |
| 19 Sep 2011 |
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Product placement |
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| 27 July 2011 |
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China's Most Engaging Celebrities Q1 2011 |
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| 27 June 2011 |
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China Mobile tops engagement charts |
| By WARC |
| 22 June 2011 |
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Chinese brands still big on CSR, less so on engagement |
| By Campaign |
| 22 June 2011 |
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Benchmarking CSR in China Spring 2011 |
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| 17 June 2011 |
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Nike, Apple score in China |
| By WARC |
| 10 June 2011 |
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Nike, Apple attract highest attention levels on Weibo |
| By Campaign |
| 9 June 2011 |
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Marketing to a generation of digital wunderkinder |
| By Campaign |
| 30 May 2011 |
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The Little Red Book of BROIC |
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| 12 May 2011 |
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How to solve a problem like ROI |
| By Campaign |
| 15 Apr 2011 |
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Local endorsers key in China |
| By WARC |
| 6 Apr 2011 |
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OPINION: Better digital measurement |
| By Campaign |
| 6 Apr 2011 |
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Towards Better Digital Measurement |
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| 1 Apr 2011 |
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Yao Ming still most engaging Chinese celebrity |
| By Campaign |
| 1 Apr 2011 |
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China's 30 Most Engaging Celebrities |
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| 1 Apr 2011 |
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China Mobile builds bonds |
| By WARC |
| 22 Mar 2011 |
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China Mobile Nokia Nike lead China's 50 Most Engaging Brands |
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| 22 Mar 2011 |
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China Mobile, Nokia, Nike lead China's most engaging brands |
| By Campaign Asia |
| 22 Mar 2011 |
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Measuring Social Media. |
| By MarketingNPV and eMetrics |
| 2 Dec 2010 |
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大堵车时代的明星赞助思考 |
| By Campaign China |
| 13 Aug 2010 |
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The Boca Blog: Day 3 |
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By Goh Shu Fen, Principal, R3 |
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April 2010 |
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The Boca Blog: Day 2 |
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By Goh Shu Fen, Principal, R3 |
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April 2010 |
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The Boca Blog: Day 1 |
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By Goh Shu Fen, Principal, R3 |
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April 2010 |
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Local Companies Lead CSR Perception in China |
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April 2010 |
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Indian Premier League Cricket Analysis |
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March 2010 |
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China Mobile, Nike lead engagement in China |
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March 2010 |
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Which Brands Are Loved by Chinese Consumers |
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March 2010 |
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New Study Shows Nokia, Coke, Nike leading brand engagement in China |
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August 2009 |
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Wave 2 EnSpire reported in Media Magazine |
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By Media |
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10 Sep 2009 |
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Twittering Away Time & Money |
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15 July 2009 |
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Indian Marketing Spend/Sales Ratio Lags Europe |
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By Asia Media Journal |
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7 Mar 2009 |
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Indian firms spend a mere 3.4% of sales revenue to advertise |
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By The Wall Street Journal |
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4 Mar 2009 |
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R3 ADDS TWO FINANCE AND CONSULTING TALENTS |
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November 2008 |
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Responding to the challenge |
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By TODAYonline |
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11 Nov 2008 |
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Advertising budgets shrink as consumers reduce spending |
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By The Wall Street Journal |
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7 Nov 2008 |
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MARKETERS BUDGET-SLASHING THE ROT SPREADS TO ASIA-PACIFIC |
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By WARC |
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22 Oct 2008 |
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R3 data: ad cutbacks to be more severe than expected |
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By ADWEEK |
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20 Oct 2008 |
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In Asia,Too, Marketing Budget Face Pinch |
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By WSJ.com |
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20 Oct 2008 |
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Optimism Fades For Asian Marketers |
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By Forbes |
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10 Oct 2008 |
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LED BY COKE, CREAM RISES TO TOP BEFORE OLYMPICS |
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January 2008 |
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My ROI is Poor |
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March 2007 |
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Is There a Reliable Way to Measure Word-of-Mouth Marketing? |
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05 Dec 2006 |
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CSM Media Research Analysis of 2005 China TV Market. |
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February 2006 |
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A new process led out of Asia? |
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August 2005 |
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Worlds Best Practice Relationships |
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by Greg Paull, Principal, R3 Asia Pacific |
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June 2004 |
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Working with Procurement |
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by Greg Paull, Principal, R3 Asia Pacific |
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January 2004 |
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Agency Compensation and Tom Cruise |
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by Greg Paull, Principal, R3 Asia Pacific |
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December 2003 |
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ARE YOU BRAVE ENOUGH TO PAY/GET PAID FOR RESULTS? |
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by Greg Paull, Principal, R3 Asia Pacific |
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November 2003 |
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