HOW DO WE CHARGE?

Every project is estimated in advance based on its complexity, number of markets and the time available. We always represent a relatively small proportion of the fees that a client will eventually pay an agency and a miniscule proportion of the overall marketing and media budget.

We are often asked to take less fees in exchange for a share of any compensation we might ‘save’ – but we can’t. This is contrary to our philosophy of optimizing the client – agency relationship and focuses on the past, not the future of any partnership.

A highly motivated agency partnership can not only build the tangible aspects of sales, marketing and brand image, it stimulates the intangible aspects of morale, inspiration and innovation. We think our fees are a small price to pay towards this end.

WHY USE A CONSULTANT

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			HOW DO WE CHARGE?

			Every project is estimated in advance based on its complexity, number of markets and the time available. We always represent a relatively small proportion of the fees that a client will eventually pay an agency and a miniscule proportion of the overall marketing and media budget. We are often asked to take less fees in exchange for a share of any compensation we might ‘save’ – but we can’t. This is contrary to our philosophy of optimizing the client – agency relationship and focuses on the past, not the future of any partnership. A highly motivated agency partnership can not only build the tangible aspects of sales, marketing and brand image, it stimulates the intangible aspects of morale, inspiration and innovation. We think our fees are a small price to pay towards this end.

			WHY USE A CONSULTANT





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