Lenovo is obviously closely linked with imagination, not just in name but in spirit. It’s been one of the driving forces for our company from our China beginnings to our emergence in the global marketplace.
AL ON SPORTS
We’ve made some important investments in sports marketing to enhance our brand image and bring us closer to our customers and end users. Whether it’s the NBA, the Olympic Games or Formula One, we think very strategically about how best to leverage the events and move from a ‘one off’ to a lasting benefit
AL ON BJ 2008
We’re very proud to be the only global sponsor for this upcoming Beijing Olympics that has its roots in China. That we are also the designer of the Olympic torch and a worldwide partner in the torch relay just caps this benefit. We are investing to take the spirit to as many people in China – indeed the world, as we can, to share the passion
