I was working for Drypers when SCA Hygiene Co. made an acquisition offer that made sense to both company’s businesses. The integration process over the last two years has worked well – we’ve got global best practice, but kept our local speed and know-how.
EB on the “Big Giant Competitors”
You don’t have to be big to beat the big boys. Drypers is one of the fastest growing diaper brands in South East Asia, a market leader in a couple of countries. We achieved this by outsmarting rather than outspending our competitors. Great marketing is crucial for this.
EB on partnership
A good agency partnership is a lot like a relationship between parents and babies. You have to expect some crying and challenges occasionally, but with persistence and true commitment, you uncover a treasure that makes it all worth it.
EB on R3
R3 has helped us across our eight biggest agency relationships to improve our process and focus. What I liked is that they weren’t afraid to tell SCA what we internally need to do. We weren’t crybabies, it made us improve and become even better clients.
