WHAT OUR CLIENTS SAY ABOUT R3 |
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| LH on “I’m Lovin It” | ||||||||||||||||||||||||||
| Our new global brand platform is just that – global, consistent and a strong base for us to create value and innovation from. It was by far the most major marketing change on the last twelve months and our sales results and profits are all up. | ||||||||||||||||||||||||||
| LH on the region | ||||||||||||||||||||||||||
| What motivates a McDonald’s customer in Thailand will not always be the same as in Manila or Singapore. But we have invested a lot of time looking for the similarities, the ties that bind. And our new structure is very much a first for McDonald’s. | ||||||||||||||||||||||||||
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