What separates JNJ from the myriad of packaged goods companies is the credo – its not just something on the wall of every office, its something we live to – for our own staff, our partners and the community at large.
GL ON IC
I think every company is finding its own way with Integrated Communications. A lot think it’s like ‘matching luggage’ but without a powerful content strategy linked to context strategy, the message will be lost. We’re changing more in the last two years as a marketer on this than the previous ten. No more plain vanilla media.
GL ON BJ 2008
This is our first time supporting the Olympics, and I think we initially surprised some people at first. But we’ve been fortunate to have strong partnerships with current and former Olympic champions as well as some champions of the future – we see the investment as a platform for us to continue to grow a consumer connection – in China and beyond.
