I'm really lucky working for one of the world's most admired companies - with a vision to be the same in China. Our vision is the be the most trusted healthcare brand at every tier in China, and we're going to get there through a credo to collaborate, innovate and keep ourselves closer to the customer.
JB on collaboration
We've always found if the team works well, then everything flows easier. We always leverage our creative and our media agencies into our business planning and quarterly tracking.
JB on media
As we expand our business more into China's hinterland, media insights and best practice become crucial for us. We have to build the basis for continuous learning.
JB on R3
As we expand our business more into China's hinterland, media insights and best practice become crucial for us. We have to build the basis for continuous learning.
