Our business continues to show great promise. Consumers from Shanghai to San Jose are looking for quality and value, and we have a portfolio of options based on a great deal of research, segmentation and through listening to their needs.
DJ On China
In many ways what Henry Ford promised the US two generations ago is now coming to China – but with an unprecedented level of competition from new global and local players. There’s never a dull moment working in the most competitive category in the world’s most competitive market.
DJ On R3
We’re investing more in China like most marketers – but in our business, its not about outspending, its about outsmarting. We need to make sure our strategies are effective, efficient and appropriate.
DJ On R3
R3’s Media ROI Analysis is a positive way for us to measure media performance. It’s become a good roadmap for us in a challenging place to drive – China.
