比稿动态报告
2017年06月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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电信巨头召集比稿

在这个月的比稿报告中,美国第四大通信公司斯普林特 (Sprint)将其价值约 7 亿美元的媒介业务从 Publics Groupe 旗下的 Mediavest Spark 移交给了一家独立的媒介公司——Horizon Media。同时,诺基亚确定将其媒介业务分别委任给了 WPP 旗下的 Essence 和 GroupM


详细榜单请往下看:

$US700m
  Media
  US

Consultant

None

Incumbent

Mediavest Spark

Participating Agencies

Undisclosed

Horizon Media

WINNER  

US$100m
  Creative
  Digital
  Media
  Global

Consultant

None

Incumbent

BBH

Carat

Participating Agencies

Undisclosed

Ogilvy

WINNER  

GroupM

WINNER  

US$80m
  Creative
  Global

Consultant

None

Incumbent

TBWA\Chiat\Day

Participating Agencies

Undisclosed

In Review

US$50m
  PR
  Asia Pacific

Consultant

None

Incumbent

Text 100

Cohn & Wolfe

Participating Agencies

Undisclosed

WE Communications

WINNER  

US$50m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$50m
  Media
  Global

Consultant

None

Incumbent

Dentsu Aegis

Participating Agencies

Undisclosed

Essence

WINNER  

Mindshare

WINNER  

US$30m
  Creative
  US

Consultant

None

Incumbent

Arnold Worldwide

Participating Agencies

Undisclosed

In Review

US$20m
  Creative
  Asia Pacific

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$20m
  Social
  China

Consultant

Incumbent

Front Network

Participating Agencies

Undisclosed

In Review

US$20m
  Creative
  BTL
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

KBS

WINNER  

US$20m
  Media
  US

Consultant

None

Incumbent

None

Participating Agencies

Undisclosed

Giant Spoon

WINNER  

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