比稿动态报告
2017年01月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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汽车巨头主导比稿大战

2017 年伊始,我们来看看第一份比稿动态报告中有哪些市场主发起了媒介和创意比稿。一开年汽车行业就有大“动荡”,行业巨头 FCA(菲亚特克莱斯勒)集团和 Wieden+Kennedy 结束了长达 6 年的合作关系。这 6 年里,我们看到了 Wieden+Kennedy 为 FCA 集团创造了很多具有影响力的广告作品。目前,FCA 集团将旗下克莱斯勒的主要创意业务委任给了 Goodby Silverstein & Partners,我们也拭目以待这段合作关系会有怎样的化学反应。与此同时,一汽奥迪也在胜三的协助下进行中国市场的媒介比稿。


此外,许多的大公司,像可口可乐阿克苏诺贝尔(AkzoNobel)科蒂集团(Coty)也发起了全球性的比稿。


详细榜单请往下看:

US$200m
  Media
  Global

Consultant

None

Incumbent

MEC

Participating Agencies

Undisclosed

In Review

US$200m
  Media
  China

Consultant

Incumbent

MediaCom

GDAD-HAKUHODO

Participating Agencies

Undisclosed

In Review

US$150m
  Creative
  US

Consultant

None

Incumbent

Wieden+Kennedy

Participating Agencies

Undisclosed

Goodby Silverstein & Partners

WINNER  

US$150m
  Media
  China

Consultant

None

Incumbent

Starcom

Participating Agencies

Undisclosed

Dentsu Aegus Network

WINNER  

US$100m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Doner

WINNER  

US$100m
  Creative
  Global

Consultant

None

Incumbent

StoryWorks

Participating Agencies

Undisclosed

Leo Burnett

WINNER  

US$100m
  Creative
  Global

Consultant

None

Incumbent

Laird + Partners

Participating Agencies

Undisclosed

Anomaly

WINNER  

US$50m
  Creative
  Digital
  Singapore

Consultant

Incumbent

Ogilvy & Mather

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Global

Consultant

Incumbent

BBH

Participating Agencies

Undisclosed

In Review

US$40m
  Media
  Australia | New Zealand

Consultant

Incumbent

OMD New Zealand

PHD Australia

Participating Agencies

OMD

PHD

Dentsu Aegis Network

US$30m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Deutsch New York

WINNER  

US$10m
  Social
  China

Consultant

Incumbent

Wieden+Kennedy

Participating Agencies

Undisclosed

Resonance

WINNER  

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