比稿动态报告
2018年12月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
Share
菲亚特克莱斯勒,澳大利亚旅游局比稿尘埃落定

本月,菲亚特克莱斯勒汽车结束长达六个月的美国地区媒介业务比稿。阳狮旗下的星传媒体(Starcom)最终赢得这个媒介策划与购买业务。澳大利亚旅游局(Australia Tourism)也于本月公布其全球业务比稿结果。M&C Saatchi 赢得其全球创意代理业务。同时,澳大利亚旅游局将其全球和其他地区的数字业务交给 Digitas 打理。


此外,Sony Playstation 召集的全球比稿正在由全球独立咨询公司胜三(R3)协助进行。


详细榜单请往下看:

US$950m
  Media
  US

Consultant

None

Incumbent

UM

Participating Agencies

UM

Hearts & Science

Starcom

WINNER  

US$100m
  Creative
  UK

Consultant

None

Incumbent

Brothers and Sisters

WCRS

Participating Agencies

Brothers and Sisters

WCRS

TBWA

Mother

WINNER  

US$100m
  Creative
  Media
  Digital
  Global

Consultant

Incumbent

TBWA

Publicis Media

Participating Agencies

Undisclosed

In Review

US$80m
  Creative
  France | Italy | Spain

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Droga5 London

Fold7

MullenLowe

In Review

US$80m
  Media
  UK

Consultant

None

Incumbent

Mediacom

Participating Agencies

Dentsu Aegis Network

Interpublic Group

Publicis Groupe

WPP

Mediacom

WINNER  

US$50m
  Creative
  Digital
  Media
  Global

Consultant

None

Incumbent

Droga5

BBDO

Participating Agencies

Undisclosed

M&C Saatchi

WINNER  

Digitas

WINNER  

US$50m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Droga5

WINNER  

US$30m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Lucky Generals (TBWA)

WINNER  

US$30m
  Creative
  UK

Consultant

None

Incumbent

Undisclosed

Participating Agencies

MullenLowe

WINNER  

VCCP

The & Partnership

US$20m
  Creative
  US

Consultant

Incumbent

Amp Agency

Participating Agencies

Undisclosed

Chemistry

WINNER  

胜三是一家全球性的咨询集团公司,致力于衡量市场营销及媒介投入的投资回报率。
我们提供独立的见解,分析广告运作过程和策略,以求提高广告营销的效率和效果。
了解更多信息
  http://www.rthree.com/cn    
Copyright © 2019 rthree.com