比稿动态报告
2018年11月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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旅游品牌召集比稿

旅游品牌召集创意和媒介比稿。多个航空品牌在寻找新的合作代理商。亚洲航空(AirAsia)近期指定 BPN 作为其全球媒介代理商。阳狮集团(Publicis )赢得比稿,负责打理阿联酋航空 (Emirates) 的创意业务。新加坡航空(Singapore Airlines)也在全球独立咨询公司胜三(R3)的协助下召集全球创意,数字和媒介比稿。


除了航空品牌,美国铁路客运公司 Amtrak 也于近期宣布扬罗必凯(Y&R)(现VMLY&R)为其美国创意代理商。酒店品牌 Bahamas resort Atlantis, Paradise Island 将其数字业务交给 Saatchi & Saatchi 纽约打理。


其他值得关注的比稿业务包括,戴姆勒集团 (Daimler AG)美国运通(American Express)的全球媒介比稿。Coty 品牌召集的中国创意比稿正在由全球独立咨询公司胜三(R3)协助进行。LifeStyles 品牌召集的美国创意和媒介比稿也由胜三(R3)协助进行中。


详细榜单请往下看:

US$1,000m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

OMG

WINNER  

US$300m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

UM

WINNER  

US$300m
  Creative
  Digital
  BTL
  PR
  Global

Consultant

None

Incumbent

Grey

Participating Agencies

Undisclosed

WPP group of agencies

WINNER  

US$100m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Y&R

WINNER  

US$100m
  Creative
  Media
  Digital
  Global

Consultant

Incumbent

TBWA

Publicis Media

Participating Agencies

Undisclosed

In Review

US$50m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

BPN

WINNER  

US$50m
  Creative
  Asia

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Publicis

WINNER  

US$50m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Saatchi New York

WINNER  

US$50m
  Digital
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Madras Global

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

BBH

WINNER  

US$20m
  Creative
  Media
  US

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

Chemistry

WINNER  

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