比稿动态报告
2017年09月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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BMW, 英菲尼迪及好时公司召集创意比稿

在这个月的比稿报告中,不同行业内的多家公司发起全球创意比稿。汽车行业中,Serviceplan 赢得 BMW 售后服务的创意代理业务。在没有经过比稿的情况下,英菲尼迪(Infiniti)将其全球创意业务交给 72andSunny 打理。亚洲地区也有多项比稿仍在审核中,包括樟宜机场集团(Changi Airport)最近在新加坡召集的创意和数字比稿。


详细榜单请往下看:

US$1200m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Serviceplan

WINNER  

US$1000m
  Media
  Global (except US and Japan)

Consultant

None

Incumbent

Zenith

Participating Agencies

Undisclosed

Mindshare

WINNER  

US$800m
  Media
  Global

Consultant

None

Incumbent

OMD

Participating Agencies

Undisclosed

Initiative

WINNER  

US$500m
  Creative
  US

Consultant

None

Incumbent

Anomaly

CP+P

Arnold

Participating Agencies

Undisclosed

Anomaly

WINNER  

CP+P

WINNER  

US$500m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

BBDO New York

WINNER  

US$200m
  Creative
  Global

Consultant

None

Incumbent

CP+B

Participating Agencies

Undisclosed

72andSunny

WINNER  

US$100m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

UM

WINNER  

US$50m
  Media
  China

Consultant

Incumbent

Mindshare

Participating Agencies

Undisclosed

In Review

WINNER  

US$50m
  Creative
  Asia

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

McCann Worldgroup

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

New Company

Participating Agencies

Undisclosed

In Review

US$50m
  B2B
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

GetIT Comms

WINNER  

US$30m
  Creative
  Digital
  Singapore

Consultant

Incumbent

J. Walter Thompson

Participating Agencies

Undisclosed

In Review

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