比稿动态报告
2017年04月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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多家广告主召集数字比稿

截止三月,多家国际广告主发起了全球或地域性比稿,其中数字比稿占的比例最重。知名黑啤健力士(Guinness)将其数字业务委任给了 R/GA, 高档德国家居品牌 Miele 也发起了美国地区的数字比稿。一汽大众和一汽奥迪(FAW-Audi-VW)在胜三的协助下的代理商比稿依然激烈地进行着。


详细榜单请往下看:


US$1,500m
  Media
  Global

Consultant

None

Incumbent

MediaCom

Starcom

Others

Participating Agencies

All major six holding groups

US$600m
  Media
  Global

Consultant

None

Incumbent

Havas Media

OMD

Participating Agencies

Undisclosed

In Review

US$300m
  Digital
  China

Consultant

Incumbent

Tensyn

Multiple Agencies

Participating Agencies

Undisclosed

In Review

US$200m
  Media
  China

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

PHD

WINNER  

US$150m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Deutsch

WINNER  

Joan Creative

WINNER  

US$100m
  Media
  Global

Consultant

None

Incumbent

Essence

Participating Agencies

Undisclosed

PHD

WINNER  

US$50m
  Creative
  Europe

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

VCCP

WINNER  

US$50m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

R/GA

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Undisclosed

Participating Agencies

Harrison

WINNER  

Publicis Betterway

Cheil

US$40m
  Media
  New Zealand | Australia

Consultant

Incumbent

OMD

Participating Agencies

OMD

PHD

Dentsu Aegis Network

WINNER  

US$20m
  PR
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Golin

WINNER  

US$20m
  Creative
  APAC

Consultant

Incumbent

Ogilvy

Participating Agencies

Undisclosed

In Review

US$20m
  Creative
  Digital
  Social
  BTL
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Barker

WINNER  

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