比稿动态报告
2018年09月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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汽车,航空巨头召集全球比稿

全球比稿浪潮仍在继续,本月有两家汽车巨头召集比稿业务。德国汽车品牌欧宝(Opel)召集的全球创意比稿业务仍在进行中。福特汽车(Ford)近日选择了 Wieden & Kennedy 来帮助其推广将于 10 月在美国市场推出的品牌营销活动。


多个航空品牌的全球性比稿也在进行中。美国联合航空(United Airlines)就其全球数字和媒介营销业务发起比稿。国泰航空(Cathay Pacific)结束其 25 年间首都比稿,阳狮集团(Publicis Groupe)和 VCCP 成为赢家。本次比稿由全球独立咨询公司胜三(R3)协助进行。


详细榜单请往下看:

US$400m
  Creative
  Global

Consultant

None

Incumbent

Scholz & Friends

Heimat

MRM

Participating Agencies

Scholz & Friends

Heimat

MRM//McCann

Havas

Publicis

In Review

US$200m
  Creative
  Global

Consultant

None

Incumbent

WPP

Participating Agencies

Undisclosed

Wieden + Kennedy

WINNER  

US$100m
  Digital
  Media
  Global

Consultant

None

Incumbent

Wavemaker

Wunderman

Participating Agencies

Undisclosed

In Review

US$69m
  Media
  US

Consultant

None

Incumbent

Spark Foundry

Participating Agencies

Undisclosed

Horizon Next

WINNER  

US$50m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

T3

WINNER  

US$50m
  Creative
  Media
  Digital
  Singapore

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Media
  Global

Consultant

Incumbent

McCann WorldGroup

UM

Participating Agencies

Undisclosed

Publicis Groupe

WINNER  

VCCP

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Media
  Digital
  Africa

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

WPP

WINNER  

US$30m
  Creative
  US

Consultant

None

Incumbent

Public Works

Participating Agencies

Undisclosed

Argonaut

WINNER  

US$20m
  Creative
  Asia

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

FCB

WINNER  

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