比稿动态报告
2018年06月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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GSK, 微软等公司召集全球媒介比稿

本月,一些横跨不同行业的公司召集全球媒介比稿,其中包括 GSK,微软,宝洁公司洗护发品牌,以及英国政府。总部位于香港的国泰航空,也在全球独立咨询公司胜三(R3)的协助下进行全球媒介和创意比稿。


除此之外,一些数字业务的比稿也在进行中。洋酒品牌百利(Bailey)近期将其全球数字业务交给 VML 打理。尼康(Nikon)的中东和亚太地区的数字业务仍然由其目前的代理商 JWT 继续负责。


中国部分,汽车业巨头英菲尼迪(Infiniti)和体育品牌彪马(Puma)都在全球独立咨询公司胜三(R3)的协助管理下正式发起创意比稿。

US$1800m
  Media
  Global

Consultant

None

Incumbent

MediaCom (Europe)

PHD (US)

Participating Agencies

Undisclosed

In Review

US$1500m
  Media
  Global

Consultant

None

Incumbent

Aegis Network

Participating Agencies

Aegis Network

WINNER  

Wavemaker

Starcom

UM

US$800m
  Media
  UK

Consultant

None

Incumbent

Carat

Participating Agencies

Undisclosed

OMD

WINNER  

US$400m
  Media
  North America

Consultant

None

Incumbent

Hearts & Science

Participating Agencies

Undisclosed

Carat

WINNER  

US$100m
  Creative
  Brand Strategy
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Anomaly

WINNER  

US$100m
  Creative
  Media
  Global

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

January Digital

WINNER  

US$100m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Accenture Interactive

WINNER  

US$70m
  Creative
  China

Consultant

Incumbent

CP&B

Participating Agencies

Undisclosed

In Review

US$50m
  Digital
  U.S.

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Generator Media + Analytics

WINNER  

US$50m
  Digital
  Global

Consultant

None

Incumbent

Mother

Participating Agencies

R/GA

We Are Social

VML

WINNER  

US$50m
  Digital
  MEA | APAC

Consultant

None

Incumbent

JWT

Participating Agencies

Undisclosed

JWT

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

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