比稿动态报告
2018年08月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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多个全球比稿业务仍在进行中

今年上半年开始的多个全球比稿业务目前仍在进行中。本月,美妆品牌十分活跃。Coty 品牌召集的中国创意比稿正在由全球独立咨询公司胜三(R3)协助进行。雅芳(Avon)近期将其全球数字业务交给 The&Partnership 打理。


旅行品牌部分,美国联合航空公司(United Airlines)召集全球媒介和数字比稿。新加坡航空公司(Singapore Airlines)召集的全球创意,媒介和数字比稿仍在进行中,本次比稿由全球独立咨询公司胜三(R3)协助进行。


本月最大的比稿业务当属李奥贝纳(Leo Burnett)赢得三星电视(Samsung TV)的全球创意比稿业务。


详细榜单请往下看:

US$1,000m
  Creative
  Global

Consultant

None

Incumbent

adamandeve

Participating Agencies

Undisclosed

Leo Burnett

WINNER  

US$700m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Grey

WINNER  

J. Walter Thompson

WINNER  

Casanova//McCann

WINNER  

Publicis

WINNER  

US$650m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

FCB

WINNER  

US$200m
  Media
  Digital
  Global

Consultant

None

Incumbent

Wavemaker

Wunderman

Participating Agencies

Undisclosed

In Review

US$150m
  Creative
  Media
  Shopper
  eCommerce
  B2B
  Global

Consultant

Incumbent

JWT

MediaCom

Participating Agencies

Undisclosed

VCCP

WINNER  

Wunderman

WINNER  

Doremus

WINNER  

Edelman

WINNER  

H+K Strategies

WINNER  

Mirum

WINNER  

VCCP Retail

WINNER  

Geometry

WINNER  

MediaCom

WINNER  

US$100m
  Creative
  Media
  Digital
  Global

Consultant

Incumbent

TBWA

Publicis Media

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Proximity

WINNER  

BBDO

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$50m
  Digital
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Rightpoint

WINNER  

US$50m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

The&Partnership

WINNER  

US$40m
  PR
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Golin Hong Kong

WINNER  

US$20m
  Creative
  US

Consultant

None

Incumbent

Colangelo

Participating Agencies

Undisclosed

72andSunny

WINNER  

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