比稿动态报告
2017年05月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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科技巨头主导比稿大战

截止 4 月,多家国际广告主发起了全球或地域性比稿,其中科技公司占比重最大。思科系统公司(Cisco) 结束了和 Goodby Silverstein & Partners 5 年的合作关系,选择了 Ogilvy 为其全球的创意代理商。


也在这个月里,咨询巨头埃森哲(Accenture)通过召集媒介比稿,最后选择了 UM 代替了其原来的媒介伙伴 WPP 旗下的 MEC。同时,随着埃森哲在全球范围内的代理商服务不断的扩大,其也成为了本月 AdAge 深度报告的对象。


详细榜单请往下看:

US$500m
  Media
  US | Canada

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

Starcom

WINNER  

US$150m
  Creative
  Global

Consultant

None

Incumbent

Goodby, Silverstein & Partners

Participating Agencies

Undisclosed

Ogilvy

WINNER  

US$100m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

UM

WINNER  

US$100m
  Media
  Global

Consultant

None

Incumbent

MEC

Participating Agencies

Undisclosed

UM

WINNER  

US$50m
  Creative
  US

Consultant

None

Incumbent

Saatchi & Saatchi

Participating Agencies

Undisclosed

Nomades

WINNER  

US$50m
  Creative
  Europe

Consultant

None

Incumbent

Wieden & Kennedy

Participating Agencies

Undisclosed

In Review

US$50m
  Media
  EMEA

Consultant

None

Incumbent

Maxus

Participating Agencies

OMD

the7stars

Havas Media

WINNER  

US$20m
  Event
  Singapore

Consultant

Incumbent

Kingsmen

Participating Agencies

Undisclosed

Pico

WINNER  

US$20m
  Social
  China

Consultant

Incumbent

Front Network

Participating Agencies

Undisclosed

In Review

US$20m
  Digital
  CRM
  Indonesia

Consultant

Incumbent

RED Communication

Iris

Participating Agencies

Undisclosed

RED Communication

WINNER  

Iris

WINNER  

US$15m
  Creative
  US

Consultant

None

Incumbent

Erwin Penland

Participating Agencies

Undisclosed

The VIA Agency

WINNER  

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