比稿动态报告
2017年11月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
Share
亚马逊,百威英博全球媒介比稿尘埃落定

经过长达数月的比稿之后,亚马逊 (Amazon)和全球最大的酿酒巨头百威英博(AB InBev)的全球媒介业务比稿都已尘埃落定。亚马逊(Amazon)宣布 IPG 盟博 (IPG Mediabrands)最终赢得了这项价值 10 亿美元的全球媒介业务。百威英博(AB InBev)的全球媒介业务则由4家媒介代理商各分走一块。其中,电通安吉斯旗下的伟视捷(Vizeum)斩获最大的美国市场,成为本次比稿的最大赢家。


详细榜单请往下看:

US$1000m
  Media
  Global

Consultant

None

Incumbent

Initiative

MEC

Participating Agencies

Undisclosed

Mediabrands

WINNER  

US$800m
  Media
  Global

Consultant

None

Incumbent

Mediacom (US)

Multiple (International)

Participating Agencies

Undisclosed

Vizeum (US)

WINNER  

Mediacom (LATAM)

WINNER  

Spark (North Asia)

WINNER  

PHD (Australia, South Asia)

WINNER  

US$500m
  Media
  Europe

Consultant

None

Incumbent

MediaCom

Mindshare

360i

Participating Agencies

Undisclosed

In Review

US$500m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$233m
  Media
  Global

Consultant

None

Incumbent

MEC

Participating Agencies

Undisclosed

In Review

US$200m
  Creative
  US

Consultant

None

Incumbent

KBS

Participating Agencies

Undisclosed

In Review

US$200m
  Creative
  US

Consultant

None

Incumbent

Grey

Participating Agencies

Undisclosed

Laundry Service

WINNER  

US$80m
  Media
  US

Consultant

Incumbent

Spark

Participating Agencies

Undisclosed

In Review

US$72m
  Media
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

FCB

WINNER  

US$50m
  Creative
  Asia

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$30m
  Creative
  Digital
  Singapore

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$20m
  Social
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Zeno Group

WINNER  

胜三是一家全球性的咨询集团公司,致力于衡量市场营销及媒介投入的投资回报率。
我们提供独立的见解,分析广告运作过程和策略,以求提高广告营销的效率和效果。
了解更多信息
  http://www.rthree.com/cn    
Copyright © 2018 rthree.com