比稿动态报告
2017年02月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
Share
刚抱怨完媒介代理商的宝洁(P&G)发起了媒介比稿

这个月的比稿报告中,宝洁作为世界上最大的广告主之一,在其首席品牌官 Marc Pritchard 发表 “我们只会跟愿意遵守规则的公司合作,购买媒体。这是因为我们不想在一个糟糕的媒体供应链上浪费时间和金钱。” 的评论后在英国和北欧地区发起了媒介比稿。与此同时,现代(Hyundai)在经历了全球性媒介和数字比稿后,任命了 R/GA 伦敦办公室作为其合作伙伴。


此外,许多的大公司,像默克(Merck)、渣打银行和多乐士也发起了全球性的比稿。


详细榜单请往下看:

US$500m
  Creative
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

R/GA London

WINNER  

US$500m
  Media
  UK | Northern Europe

Consultant

None

Incumbent

Starcom

Carat

MediaCom

Participating Agencies

Undisclosed

In Review

US$400m
  Media
  US

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

In Review

US$300m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Starcom

WINNER  

US$300m
  Media
  China

Consultant

None

Incumbent

Starcom

Participating Agencies

Undisclosed

Dentsu Aegis

WINNER  

US$250m
  Media
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Mediavest | Spark

WINNER  

US$100m
  Creative
  US

Consultant

None

Incumbent

Droga5

Participating Agencies

Undisclosed

Anomaly

WINNER  

US$100m
  Creative
  Media
  US

Consultant

None

Incumbent

GSD&M

Participating Agencies

Undisclosed

Venables Bell & Partners

WINNER  

MullenLowe Mediahub

WINNER  

US$100m
  Social
  North America

Consultant

None

Incumbent

KBS

Participating Agencies

Undisclosed

Laundry Service

WINNER  

US$100m
  Media
  Global

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

Carat

WINNER  

US$60m
  Creative
  Digital
  Singapore

Consultant

Incumbent

Ogilvy & Mather

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Global

Consultant

Incumbent

BBH London

Participating Agencies

BBDO

TBWA

MullenLowe

WINNER  

Publicis One

US$50m
  Creative
  China

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$20m
  Media
  Chile

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

MediaCom

WINNER  

胜三是一家全球性的咨询集团公司,致力于衡量市场营销及媒介投入的投资回报率。
我们提供独立的见解,分析广告运作过程和策略,以求提高广告营销的效率和效果。
了解更多信息
  http://www.rthree.com/cn    
Copyright © 2018 rthree.com