比稿动态报告
2018年07月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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运动品牌巨头召集媒介比稿

多家运动品牌召集媒介比稿。阿迪达斯集团(adidas)结束了与凯络媒体(Carat)长达 20 年的合作关系,并正式将全球媒介业务交给竞立媒体(MediaCom)打理。匡威(Converse)的全球媒介比稿也与近期落下帷幕,IPG 旗下媒介代理品牌极致传媒(Initiative)赢得此项业务。另一个运动品牌 New Balance 选择 Mediahub 负责其北美的媒介业务。


此外,一些创意比稿也在进行中。包括 H&R Block,法国食品巨头达能集团 (Danone),银联(UnionPay)和由全球独立咨询公司胜三(R3)带领的国泰航空 (Cathay Pacific) 等多家品牌。


详细榜单请往下看:

US$300m
  Media
  Global

Consultant

None

Incumbent

Carat

Starcom

Participating Agencies

Undisclosed

MediaCom

WINNER  

US$200m
  Creative
  US

Consultant

None

Incumbent

Fallon

Participating Agencies

Undisclosed

Deutsch

WINNER  

US$100m
  Media
  Global

Consultant

None

Incumbent

PHD

Participating Agencies

Undisclosed

Initiative

WINNER  

US$100m
  Media
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Mediahub

WINNER  

US$100m
  Digital
  US

Consultant

None

Incumbent

Tracey Locke

Participating Agencies

Undisclosed

Big Spaceship

WINNER  

US$100m
  Creative
  Media
  Social
  Global

Consultant

Incumbent

McCann Worldgroup

Participating Agencies

Undisclosed

In Review

US$54m
  Media
  US

Consultant

None

Incumbent

Spark Foundry

Participating Agencies

Spark Foundry

Wavemaker

Mediacom

WINNER  

360i

US$50m
  Creative
  Digital
  Media
  ASEAN

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

MullenLowe

WINNER  

US$50m
  Media
  Singapore

Consultant

Incumbent

Havas Media

Participating Agencies

Undisclosed

OMG

WINNER  

US$50m
  Creative
  SEA

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

72andSunny

WINNER  

US$50m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

JWT

WINNER  

US$20m
  PR
  China | HK

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

WE Red Bridge

WINNER  

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