比稿动态报告
2018年04月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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多家汽车品牌召集比稿

本月比稿大战中,多家汽车品牌召集创意比稿,包括 BMW,本田(Honda)和 NIO 蔚来(Next EV Auto)。经过激烈的比稿之后,BMW 任命 GS&P 为其美国市场的创意代理商。Hakuhodo Collective 赢得本田(Honda)在欧洲的创意业务。


一些快消品牌也在进行创意比稿。日前,金佰利(Kimberly Clark)召集全球创意业务比稿,为旗下众多品牌寻找新的代理合作伙伴。WPP 集团虽然与金佰利(Kimberly Clark)拥有长久的合作关系,但此次比稿对于 WPP 集团来说也是竞争激烈。


国泰航空(Cathay Pacific)也于近期召集全球创意、媒介和社交媒介比稿。好订网(Hotels.com)决定将其亚太区的创意业务交给恒美广告 (DDB)打理。


详细榜单请往下看:

US$700m
  Creative
  Global

Consultant

None

Incumbent

Various

Participating Agencies

Undisclosed

In Review

US$275m
  Creative
  US

Consultant

None

Incumbent

KBS

Participating Agencies

GS&P

WINNER  

Droga5

Wieden & Kennedy

Anomaly

Hill Holliday

US$250m
  Creative
  US

Consultant

None

Incumbent

Droga5

Participating Agencies

Undisclosed

In Review

US$200m
  Creative
  Europe

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Joint

Wieden & Kennedy

Mcgarrybowen

Hakuhodo Collective

WINNER  

US$100m
  Creative
  Digital
  Social
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

VML

WINNER  

Publicis

TBWA

Spring Studios

LBA

US$100m
  Creative
  Media
  Social
  Global

Consultant

Incumbent

McCann Worldgroup

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Doner

WINNER  

US$50m
  Creative
  Asia Pacific

Consultant

None

Incumbent

Grey

Participating Agencies

Undisclosed

DDB

WINNER  

US$50m
  Creative
  Global

Consultant

None

Incumbent

Laird & Partners

Participating Agencies

Undisclosed

Publicis 133

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

New Company

Participating Agencies

Undisclosed

In Review

US$30m
  Creative
  Digital
  Social
  Shopper
  Global

Consultant

None

Incumbent

BBDO

Participating Agencies

Undisclosed

FCB

WINNER  

US$20m
  Media
  Singapore

Consultant

Incumbent

Wavemaker

Participating Agencies

Undisclosed

Havas Media

WINNER  

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