比稿动态报告
2017年03月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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媒介比稿不断,汽车品牌成为主角

在这个月的比稿报告中,总部位于英国的捷豹路虎发起了全球性的媒介比稿。然而,英国媒体几乎在同一时间曝出其投放的数字广告展现在极端组织的宣传网站,或伴随极端主义者制作的视频出现。在中国,一汽大众也发起了价值 20 亿人民币的媒介比稿。此外,美国最大的啤酒商 MillerCoors 在美国发起价值高达十亿美元的媒介比稿。OMG 旗下的英国媒介代理商 Manning Gottlieb (MG OMD)则在优步的全球媒介比稿中胜出,收获价值约为 3 亿美元的大单。


详细榜单请往下看:

US$1,000m
  Media
  US

Consultant

None

Incumbent

IPG Agencies

Participating Agencies

Undisclosed

Connect (Publicis Groupe agencies)

WINNER  

US$500m
  Media
  Global

Consultant

None

Incumbent

Mindshare

Participating Agencies

Undisclosed

In Review

US$500m
  Media
  Europe

Consultant

None

Incumbent

MediaCom

Participating Agencies

Undisclosed

In Review

US$400m
  Media
  China

Consultant

Incumbent

MediaCom

Participating Agencies

Undisclosed

In Review

US$300m
  Media
  International

Consultant

None

Incumbent

Arena Media UK

Participating Agencies

Undisclosed

MG OMD

WINNER  

US$300m
  Media
  US

Consultant

Incumbent

OMD

Participating Agencies

Undisclosed

Starcom

WINNER  

US$100m
  Media
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Crossmedia

WINNER  

High Wide & Handsome

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Undisclosed

Participating Agencies

Harrison

Publicis Betterway

Cheil

US$50m
  Creative
  Social
  Digital
  BTL
  UK

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Doner London

WINNER  

US$50m
  Media
  South East Asia

Consultant

None

Incumbent

Mindshare

Participating Agencies

Undisclosed

In Review

US$40m
  Media
  New Zealand | Australia

Consultant

Incumbent

OMD

Participating Agencies

OMD

PHD

Dentsu Aegis

US$20m
  Media
  US

Consultant

None

Incumbent

Optimum Sports (OMG)

Participating Agencies

Undisclosed

In Review

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