比稿动态报告
2018年10月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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全球媒介比稿业务增加

今年第三季度,众多品牌召集媒介比稿。其中规模最大的当属福特汽车(Ford)召集的创意及媒介比稿。福特汽车(Ford)宣布 BBDO(天联广告)为其新的全球领衔创意商。此次比稿结果对 WPP 带来重击。WPP旗下的 Blue 仍是福特汽车(Ford)代理团队的重要一员,主要负责媒介购买和媒介策划。


麦当劳(McDonald's)和宝马汽车(BMW)也在近期召集了中国区媒介业务比稿。最终,浩腾媒体(OMD)赢得了麦当劳(McDonald's)的业务。阳狮媒体旗下的星传媒体(Starcom)成功获得宝马汽车(BMW)的中国区媒介业务。


中国零售巨头阿里巴巴集团(Alibaba)任命竞立媒体(MediaCom)作为其海外媒介策略及媒介购买代理商。服务包括旗下天猫海外、阿里云、钉钉和淘宝国际等。


详细榜单请往下看:

US$3,500m
  Creative
  Media
  Global

Consultant

None

Incumbent

WPP GTB

Participating Agencies

Undisclosed

BBDO

WINNER  

GroupM

WINNER  

US$500m
  Media
  China

Consultant

None

Incumbent

OMD

Participating Agencies

OMD

WINNER  

Starcom

US$400m
  Media
  China

Consultant

None

Incumbent

Starcom

Participating Agencies

Undisclosed

Starcom

WINNER  

US$100m
  Media
  Global

Consultant

None

Incumbent

Wavemaker

Participating Agencies

Undisclosed

Dentsu Aegis

WINNER  

US$100m
  Creative
  Global

Consultant

None

Incumbent

Mcgarrybowen

Participating Agencies

BBH

WINNER  

US$100m
  Media
  Global

Consultant

None

Incumbent

None

Participating Agencies

Publicis Media

Dentsu Aegis

Wavemaker

Mediacom

WINNER  

US$100m
  Creative
  Media
  Digital
  Global

Consultant

Incumbent

TBWA

Publicis Media

Participating Agencies

Undisclosed

In Review

US$50m
  Digital
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Madras Global

WINNER  

US$50m
  Digital
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

IBM iX

WINNER  

US$50m
  Creative
  APAC

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

M&C Saatchi

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$20m
  Creative
  Activation
  US

Consultant

Incumbent

Multiple

Participating Agencies

Undisclosed

In Review

US$20m
  Creative
  PR
  Sponsorship
  Activation
  UK

Consultant

None

Incumbent

VCCP

Participating Agencies

Undisclosed

Havas

WINNER  

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