比稿动态报告
2017年12月

欢迎浏览最新一期胜三比稿动态, 我们将不断通过电子邮件将广告营销领域的最新动向及见解分析传送给您。
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T-Mobile,星巴克,Ulta Beauty 创意比稿落下帷幕

本月创意比稿不断,多个市场主发起全球性比稿。移动电话运营商 T-Mobile 公布了近期发起的创意比稿结果,独立代理商 Mother 在本次比稿中胜出。阳狮西雅图(Publicis Seattle) 虽然没有参加此次比稿,但也分得部分业务。并且继续在 T-Mobile 中担任“集中购买代理商”(Agency of Record,AOR)。经过激烈的比稿后,星巴克将其在欧洲、中东、非洲三地区的创意业务委任给了 Iris 。美国美妆品牌 Ulta Beauty 发起了创意和媒介比稿,麦肯纽约(McCann NY)和 Mediahub 分别赢得其创意和媒介业务。


详细榜单请往下看:

US$800m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Mother

WINNER  

US$500m
  Media
  Global

Consultant

None

Incumbent

Carat

Starcom

Participating Agencies

Undisclosed

In Review

US$200m
  Creative
  Media
  US

Consultant

None

Incumbent

McCann

Participating Agencies

Undisclosed

McCann

WINNER  

Mediahub

WINNER  

US$200m
  Creative
  US

Consultant

None

Incumbent

Campbell Ewald

Participating Agencies

Undisclosed

Droga5

WINNER  

US$200m
  Creative
  EMEA

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

iris

WINNER  

US$100m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Y&R New York

WINNER  

US$100m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Accenture Interactive

WINNER  

US$100m
  Media
  Europe

Consultant

None

Incumbent

Carat

Participating Agencies

Undisclosed

MediaCom

WINNER  

US$100m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

CHI & Partners

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

CP&B

Participating Agencies

Undisclosed

In Review

US$50m
  Media
  China

Consultant

Incumbent

Mindshare

Participating Agencies

Undisclosed

In Review

US$30m
  Creative
  Digital
  Global

Consultant

None

Incumbent

J. Walter Thompson

Participating Agencies

Undisclosed

In Review

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