WHY USE A CONSULTANT? |
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| We appreciate the concept of an Client-Agency consultant is new to some marketers. We believe there are substantial benefits that can deliver an excellent return on what in reality is a small investment. | Better process | Saves time, money | ||||||||
| We modify our tools and systems with every project to streamline the process and make it as time efficient as possible. This means less wasted effort, and less wasted head hours. | |||||||||
| Agency Insight | Saves time | ![]() |
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| A Marketing Director averages four to five agency reviews in their career. We spend our whole lives in the “agency village.” We’ve conducted over 100 reviews for creative, media, PR, digital, field marketing, CRM and centre agencies. This means we can find the best possible partner in a more efficient way. | |||||||||
| Independent Help | Saves money | |||||||||
| Running an agency review is like having a baby – you have no clue how much work is involved until you’ve experienced it yourself! The average review costs a marketing company at least US$60,000 in time. When we partner with a client to manage a review, we relieve a substantial burden from the marketing department and let them focus on their ‘day job’ and ongoing business priorities.
For compensation work, we now hold benchmarks on direct hours, costs, overheads and profits across 18 Asia Pacific countries – so we have the best possible independent views on what represents value. |
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