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WHY USE A CONSULTANT? |
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Impartiality | Creates honesty | |
Proportionately small fees | Creates ROI | ||||||
| When we conduct a relationship audit as a third party, we uncover some truths that just would not come out if the client and agency conducted the review themselves. This ensures that our recommendations are based on the true reality with objectivity, not on a watered down version. | Our fees are clear and upfront with no surprises. When you consider the millions of dollars you will invest in one of the most critical marketing decisions you will make – how much is it worth to get it right? To gain valuable insights into your options? To know how to compensate your agency appropriately? To minimize your chances of making a costly mistake? | ||||||||
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Anonymity | Creates greater control | HOW WE CHARGE | |||||||
| A few years ago, one client invited seven agencies to pitch for their business. Twenty seven agencies called and submitted credentials. A good consultant can keep you protected from this and you can better manage on your terms, and announce your intentions when you decide you are ready. |  |
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Compensation Knowledge | Creates value | ||||||||
To be clear, we are not in the business of lowering agency fees there are several cases where we have recommended the opposite. Instead, we aim for a remuneration that ensures the client gets the best possible people on their business for the best value and that the agency is incentivised to contribute. We’re a strong advocate of Payment by Results (PBR) and have global benchmarks and insights on how to implement these. |
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