Helping Samsung Establish a Future-Fit Tech Stack Solution


Background

Samsung’s question was, “How do we assess the efficacy of our global marketing technology solutions to effectively execute, measure and optimize our marketing activities?”


Approach

R3 created a customized evaluation framework - prioritizing 8 key functional areas - while also identifying opportunities for savings through global rate card negotiations and ways toimprove transparency. 


Result

Through this process, R3 helped Samsung establish a future fit solution and an ongoing roadmap to realize greater effectiveness and efficiency from their Adtech stack.

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