Helping McDonald's Measure Their Media
McDonald’s makes a major investment in their media in China, and needed reassurance that their investment was being well-spent.
Since 2005, we’ve been providing an independent point of view on McDonald’s media efficiency, effectiveness and processes.
McDonald’s maintains a strong and consistent agency marriage – with peace of mind as to where the issues are each year.
- Publication White Paper | R3 2017 China Media Inflation Trend Report
- Article Who Is Winning the Mediapalooza?
- Article Are Global Media Reviews Really About Transparency?
- Publication Infographic | R3 China 2015 Media Inflation Forecast
- Article China's media inflation slows for 2015, still outstrips CPI by 3x