Helping AB InBev Improve Their Global Media Strategy


BACKGROUND

AB InBev had historically operated in a silo based approach, with no global leadership in media, and with agencies appointed and managed on a local basis.


APPROACH

We were hired to help on a global media review, with 14 key markets in Europe, Asia, Mexico and Latin America involved – and almost all of the top agency holding companies in the mix.


RESULTS

The beer giant found a new path forward with a highly transparent bidding process, ensuring clarity of rates, talent and commitments for the coming years. 

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