Helping Ooredoo Achieve a Higher Level of Marketing Sophistication


Background

As Myanmar is opening up and moving forward, Ooredoo decided that they needed new agency partners to bring them to a higher level of marketing sophistication.


Approach 

R3 assisted by organizing concurrent reviews for the creative, media, digital and PR disciplines. We widened the search to the Indochina region to ensure that we captured the best in class.


Result 

The R3 answer provided a seamless and transparent process in an emerging market.

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