Helping BMW Identify the Best Partners
Independent of each other, BMW Asia and BMW China both wanted to review their brand and digital agency relationships.
We worked closely to review the total potential agency market, looking closely at conflicts and capabilities.
BMW’s new agency appointments have given them fresh talent and ideas to drive future growth.
- Article Paris-Based Agency Fred & Farid Finds Success in Shanghai -- Is New York Next?
- Article China marketers lengthening agency relationships: R3
- Article Chinese marketers increasingly using procurement teams for PR agency negotiations: R3
- Article Coca-Cola, Adidas and BMW lead 2012 Olympic perception in China
- Article Creative pitches driving APAC new business: R3