Helping the Singapore EDB Find Global Agency Partners


Background

The Singapore Economic Development Board’s question was, “How can we find best-in-class in-market agency partners that fulfil an integrated, through-the-line scope?”


Approach

R3 was hired to lead an agency review in the United States, Germany and Japan, as well as the domestic market in Singapore, and was also brought on as the EDB’s long-term agency management consultant.


Result

R3 managed the global pitch process resulting in 40 submissions across 4 markets, with 14 agencies short-listed and final 4 appointments.


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