Supporting Volkswagen to a New Global Compensation Approach


Background

VW needed to make sure their agencies were being fairly compensated globally, with all costs benchmarked against best practice. 


Approach 

We used our extensive experience from benchmarking costs in more than 60 countries to analyze VW’s compensation approach.


Result

Their agency partner migrated to a new compensation approach, that extended to other VW markets via the German HQ.


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