Helping Coca-Cola Become More Integrated


Background:

Coca-Cola wanted to be certain that its Olympic campaign was truly integrated and amplified at a critical time. 



Approach:

We helped Coke "start their own agency" – the Red Lounge – tapping into the best creative, media, digital, outdoor and promotions talent available. 




Result:

This was Coca-Cola's most successful Olympics ever  – with the model replicated for the next World Cup.

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