Supporting Bacardi on Building Engagement
Bacardi wanted to find a strategic PR agency in China with the capacity for global reach, but had no way to measure against China Best Practice.
We led an Agency Review and Media Effectiveness Audit in conjunction to look both internally and externally at performance.
A new, long-term agency partner that has already expanded to several brands.
- Article Clients must orchestrate the integration process
- Article Marketers Demand That China PR Agencies Evolve: R3
- Article Creative pitches driving APAC new business: R3
- Publication R3 EnSpire Index Q1 2018
- Article Agency-client Relationships In India See A Major Improvement: R3 And SCOPEN’s Agency Scope Study
- News Poh Heng Jewellery Enlists R3 As It Looks For Integrated Agency Partner
- News Manulife Tipped To Consolidate Its APAC Creative Business
- News BMW Asia Confirms Creative Account Up For Grabs
- News Proximity China Wins Lucrative Social and Digital Account for Adidas After Competitive Pitch
- News Doremus Named Lead Agency for Singapore Economic Development Board