Helping a Global FMCG Revolutionize Their Remuneration Model


Background

The client's question was, "How do we revolutionize our agency remuneration model to inspire and motivate agencies to deliver brilliant communication?"


Approach

R3 assisted by developing an industry leading perspective on outcome based remuneration, which moves away from traditional cost plus methodologies and anchors agency fees to the critical value indicators that drive the client’s business.


Result

We provided a remuneration model that moves away from pricing inputs, toward rewarding agencies for outcomes achieved


Recommended Case Studies