Helping a Global FMCG Revolutionize Their Remuneration Model
The client's question was, "How do we revolutionize our agency remuneration model to inspire and motivate agencies to deliver brilliant communication?"
R3 assisted by developing an industry leading perspective on outcome based remuneration, which moves away from traditional cost plus methodologies and anchors agency fees to the critical value indicators that drive the client’s business.
We provided a remuneration model that moves away from pricing inputs, toward rewarding agencies for outcomes achieved
- Article Discovering the Value of a “Zero-Based” Approach
- Article Agencies Rethink Pricing And Service Models As CPGs Cut Spend
- Article Outlook 2017: Experts and Leaders Predict
- Article Infographic: Global 40: The Overview
- Publication Infographic | The Quick Guide to Compensation Methods by Agency Type