Tony Zhang Marketing Director Ferrero

"Congratulations on the tenth anniversary of R3..."

"Congratulations on the tenth anniversary of R3 I think R3 is very helpful for our business. As we did the pitch with three digital agencies, I think R3 was very efficient on the digital part, giving big help and then we fixed the wage agency and then it started working with us over the past couple of months During that experience, I appreciate all the efforts and the professional work from R3 and I really hope R3 can keep the momentum in Asia Pacific, and especially in China, keeping with us and working with us closely. "

"Congratulations on the tenth anniversary of R3 I think R3 is very helpful for our business. As we did the pitch with three digital agencies, I think R3 was very efficient on the digital part, giving big help and then we fixed the wage agency and then it started working with us over the past couple of months During that experience, I appreciate all the efforts and the professional work from R3 and I really hope R3 can keep the momentum in Asia Pacific, and especially in China, keeping with us and working with us closely. "

Helping Ferrero Improve Their Digital Engagement


Background:

Ferrero was late to invest in digital marketing, relying more on television advertising as a number of other FMCG brands had for years.  They now saw the need to better benchmark and measure what they do.  


Approach:

The chocolate company was one of a number of subscribers to R3’s Enspire, an ongoing cross category consulting study on Digital Engagement in China.  A one of 150 brands in the study, the company was able to benchmark themselves against the category and against the industry.


Result:

The brand now enjoys some of the highest Digital Engagement and Involvement scores across all categories and has moved ahead of Mars and Hershey in terms of recall and likeability. 

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