Helping Suntory Redefine the Role of Their Media Partner


Background

Suntory and Cerebos’ question was “How do we leverage the combined scale of two companies ahead of full integration in 2017?"


Approach 

R3 led a review to drive alignment with stakeholders in the top 5 markets towards a common desired outcome.


Result

We helped give Suntory visibility and tangible value creation assured for the long term, and helped to redefine the role of a regional media partner in driving best practice, communications strategy and a more robust accountability framework for the future.


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