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Singtel Announces Creative Shortlist


Ogilvy, BBH, TBWA, nine others in four categories make the final round.

SINGAPORE - Singtel has announced the shortlist for its creative-agency review, which began in October.


The company said it will adopt a lead-agency model, and shortlisted a total of 12 agencies in four categories:


  • Strategic Brand Lead: Incumbent Ogilvy & Mather, BBH and TBWA
  • B2B specialist: Gyro, Iris and OgilvyOne
  • Social & content specialist: Dentsu Mobius, Goodstuph and Havas Media
  • Creative production specialist: Craft, EG+, Hogarth and Williams Lea Tag


The entire process is expected to conclude in approximately 12 weeks, according to pitch consultant R3.


The brand reports receiving "overwhelming interest".


Source: Campaign

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