Jul, 2015

Welcome to the latest Agency Wire, where we follow major trends in the communications and marketing industry.
Is Your Agency Ready for The Digital Challenge

The latest report by consulting firm Experian interviewed more than 1,000 marketers globally in their digital marketing needs – and the results send out an important message to agencies everywhere.

  • 84% expect Digital only agencies to be doing more than just digital
  • Marketers place analytics as a crucial need, yet 50% are just relying on basic data
  • Storytelling – is ranked as the number one challenge by all marketers at 49% , ahead of customer acquisition and profiling

The best agencies are already investing in Big Data that can be used, and more upstream consulting and brand building. Are you?

Click here to download the Experian Report.

Click here to read a topline analysis.

The World’s Best Examples of Integration

R3 was fortunate enough recently to present to the ANA (Association of National Advertisers) in New York and San Francisco on the latest trends in Integration. 

As part of our recent report on Integration, we isolated the Six Degrees of Integration as well as showcasing 40 of the world’s best case studies.

Was your agency shortlisted? 

Find out more here.

Wieden, PHD, McCann Lead The Way

In this month’s Global New Business League, independent agency Wieden+Kennedy continues to lead the Creative Agency Table, ahead of McCann Erickson, who has won over 180 wins since January. 

Amongst media agencies, PHD’s win of the R3-led Ferrero Emerging Markets pitch saw it jump to top spot, ahead of OMD and Carat.

To see the full leagues, click here.

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research, now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
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