PITCH R3PORT
Nov, 2015

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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JNJ, Mondelez Decide

As we approach year end, more of the summer’s “Mediapalooza” reviews (22 in total) are wrapping up – with US FMCG/ Pharma leaders Johnson & Johnson appointing Interpublic’s J3, a bespoke media agency within Mediabrands. Mondelez announced a new alignment of Carat and Starcom, split by region. For these and other results, see below:

US$1,800m
  Media
  Global

Consultant

None

Incumbent

IPG's J3

OMD

MEC

Participating Agencies

MEC

OMD

IPG's J3

WINNER  

US$1,500m
  Media
  Global

Consultant

None

Incumbent

Dentsu Aegis Media

Starcom MediaVest

Participating Agencies

Undisclosed

Carat (APAC, NA, EU)

WINNER  

Starcom (EEMEA, LATAM)

WINNER  

US$800m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Mindshare

WINNER  

US$800m
  Digital
  Creative
  Media
  Global

Consultant

None

Incumbent

JWT

BBDO

MediaCom

Participating Agencies

Undisclosed

In Review

US$800m
  Creative
  US

Consultant

None

Incumbent

mcgarrybowen

Participating Agencies

Undisclosed

McCann

WINNER  

US$600m
  Creative
  Global

Consultant

None

Incumbent

CP+B

Leo Burnett

Taxi

mcgarrybowen

David

Cramer-Krasselt

Participating Agencies

Undisclosed

In Review

US$200m
  Media
  Global

Consultant

None

Incumbent

OMD

Maxus

Participating Agencies

Undisclosed

In Review

US$100m
  Media
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

PHD

WINNER  

US$50m
  Creative
  China

Consultant

Incumbent

Arnold

Participating Agencies

Undisclosed

In Review

US$40m
  Creative
  Media
  PR
  Myammar

Consultant

Incumbent

None / New Relationship

Participating Agencies

Undisclosed

In Review

US$40m
  Media
  Asia

Consultant

Incumbent

None

Participating Agencies

Undisclosed

In Review

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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