PITCH R3PORT
May, 2016

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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McDonald’s, Digital in Review

It is an active month for Digital Reviews with Asics, Clorox, JM Smucker and BMW’s MINI all seeking new partners to optimize their online activities. The big review of the month though, is the US McDonald’s business where Omnicom and Publicis, once thought to be bedfellows two years ago, are now going head to head for the creative lead role.


Details of these and other reviews below.


US$1,500m
  Creative
  US

Consultant

None

Incumbent

DDB

Leo Burnett

Participating Agencies

Omnicom

Publicis Groupe

US$500m
  Creative
  US

Consultant

None

Incumbent

TBWA

Participating Agencies

Undisclosed

180LA

WINNER  

US$470m
  Creative
  Digital
  DDB | Swirl | Baldwin | Critical Mass

Consultant

None

Incumbent

None

Participating Agencies

Undisclosed

FCB

WINNER  

mcgarrybowen

WINNER  

US$100m
  Media
  Europe

Consultant

None

Incumbent

Havas Media

Initiative

Virta

MediaCom

Participating Agencies

Zenith

WINNER  

US$60m
  Media
  APAC

Consultant

Incumbent

Multiple

Participating Agencies

Initiative

WINNER  

US$50m
  PR
  Global

Consultant

None

Incumbent

LG-One (WPP)

Participating Agencies

Undisclosed

In Review

US$50m
  Digital
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

In Review

US$35m
  Media
  US

Consultant

None

Incumbent

Zenith

Participating Agencies

Undisclosed

UM

WINNER  

US$30m
  Digital
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Red Door

WINNER  

US$30m
  Digital
  China

Consultant

Incumbent

InterOne

Participating Agencies

Undisclosed

In Review

US$20m
  Creative
  China

Consultant

Incumbent

VML

Participating Agencies

Undisclosed

In Review

US$20m
  Creative

Consultant

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Doremus

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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