Welcome to the latest Agency Wire, where we follow major trends in the communications and marketing industry.
Snap Looks To The East
A recent Digiday article revealed that Snapchat is the latest in a long line of US-based agencies and tech companies to attempt to break into the Chinese market. In a recent job posting from their Shenzhen office that they set up last year, it seems the company is looking for someone to "become an evangelist" for Snapchat in China through direct meetings with advertisers. The popular app is still blocked inside the Chinese mainland, and Snapchat asserted that this role will focus on companies that use the tech platform to outside of China. This is similar to what Facebook did with their Facebook Audience Network. The network allows Chinese advertisers to reach markets outside of China, since the site is also blocked. Whether or not Snapchat is looking to develop a similar platform remains to be seen, and for now the company asserts that their model is much different from Facebook's in the Middle Kingdom.
Accenture Stays On Top Of The M&A League Table
Accenture managed to stay on top of 2017's penultimate M&A League table, with 11 deals this year to date. Of the 32 total deals tracked in November, Accenture had one deal, purchasing California-based big data startup Paxata, which is specialized in "empowering businesses to transform raw data into ready information, instantly and automatically, with an intelligent, self-service data preparation application built on a scalable, enterprise-grade platform powered by machine learning." WPP, who has had the most deals in 2017 so far, did not make any acquisitions this month. Dentsu is holding strong in third place, further securing their position through two deals this month, and omnichannel CRM agency and a company specializing in DNA synthesis.
As part of its ongoing investment globally, R3 has brought on four new senior talents into important consulting roles in their New York office. Joining as a Senior Consultant to boost R3’s media capabilities is Lana Tobengauz, who brings 20+ years of experience from Assembly Media, Publicis Media, WPP and Omnicom Media. Iris Chan also joins the team as a Senior Consultant with diverse international experience spans both the US and APAC markets. Vincent Tam comes to R3 as Senior Strategy Consultant with a rich digital background and 20+ years of experience in both B2C and B2B, and Senior Consultant Kristin Gower brings a wealth of experience spanning both the agency and client sides, as well as consulting.
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research, now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.