PITCH R3PORT
Jan, 2017

Welcome to the latest Pitch R3port, where we examine which marketers are undergoing a global or local agency review.
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Auto Leaders Review

Our first Pitch Report of 2017 sees big changes for several auto leaders. Fiat Chrysler split with their six-year partner, Wieden+Kennedy, a relationship that yielded many iconic campaigns for the FCA brands. Lead creative duties for Chrysler will go to Goodby Silverstein & Partners, with their first work slated to debut sometime early this year. In other auto news, FAW-Volkswagen-Audi is looking to make changes to their Chinese media agency roster in an R3-led review. Several other brands are currently reviewing global creative partnerships, including Coca-ColaAkzoNobelCoty and many others. 


For details and other reviews, see below:

US$200m
  Media
  Global

Consultant

None

Incumbent

MEC

Participating Agencies

Undisclosed

In Review

US$200m
  Media
  China

Consultant

Incumbent

MediaCom

GDAD-HAKUHODO

Participating Agencies

Undisclosed

In Review

US$150m
  Creative
  US

Consultant

None

Incumbent

Wieden+Kennedy

Participating Agencies

Undisclosed

Goodby Silverstein & Partners

WINNER  

US$150m
  Media
  China

Consultant

None

Incumbent

Starcom

Participating Agencies

Undisclosed

Dentsu Aegus Network

WINNER  

US$100m
  Creative
  Global

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Doner

WINNER  

US$100m
  Creative
  Global

Consultant

None

Incumbent

StoryWorks

Participating Agencies

Undisclosed

Leo Burnett

WINNER  

US$100m
  Creative
  Global

Consultant

None

Incumbent

Laird + Partners

Participating Agencies

Undisclosed

Anomaly

WINNER  

US$50m
  Creative
  Digital
  Singapore

Consultant

Incumbent

Ogilvy & Mather

Participating Agencies

Undisclosed

In Review

US$50m
  Creative
  Global

Consultant

Incumbent

BBH

Participating Agencies

Undisclosed

In Review

US$40m
  Media
  Australia | New Zealand

Consultant

Incumbent

OMD New Zealand

PHD Australia

Participating Agencies

OMD

PHD

Dentsu Aegis Network

US$30m
  Creative
  US

Consultant

None

Incumbent

Undisclosed

Participating Agencies

Undisclosed

Deutsch New York

WINNER  

US$10m
  Social
  China

Consultant

Incumbent

Wieden+Kennedy

Participating Agencies

Undisclosed

Resonance

WINNER  

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
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